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With more people looking to gather quotes online or working with operators at a call center, it’s challenging to highlight the advantages of having a local agent working face-to-face with prospects and clients.

Although our world is moving toward digital communication, customers still want to buy insurance from people that they know, like and trust. Agents can use social media as a tool to build relationships, provide value and ultimately create a community that may lead to new business and satisfied customers.

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