(Bloomberg) -- The benefits arms race is showing no signsof slowing down: Twee online marketplace Etsy andfinancial-services giant Fidelity both announced expandedpaid family leave policies onTuesday.

Fidelity doubled its previous family leave offering, upping itspaid maternity leave to 16 weeks and parental leave to 6 weeks, thecompany said in a statement.

Etsy went with an all-encompassing parental leave policy,according to a post on its corporate blog. All of its 819 employeesare eligible for a full 26 weeks of paid leave when they become aparent, regardless of gender or family circumstance.

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