Brokers are always looking for new opportunities to effectively partner with their customers. Bringing customers effective, innovative benefit communication tools and HR support services is just the ticket to solidifying broker of record status.
Recent research found that employers' top benefit strategy is to improve "the overall effectiveness of benefits communication." According to this Prudential study, ensuring regular, effective benefit communication is so important that employers are increasingly seeking solutions from outside sources such as carriers and TPAs.
It is time for brokers to seize this opportunity.
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What tools can you, as a broker, offer your clients that will accomplish this? The answer – innovative mobile technology.
With nearly two-thirds of Americans owning a smart phone, mobile devices have become a "key entry point to the online world" (Pew Research Center, 2015).
In fact, mobile devices have become increasingly prevalent – a 2016 Fluent Study showed that 78 percent of interactions occurred on mobile devices.
In addition, a large percentage of the workforce is now and will continue to be made up of millennials who overwhelmingly prefer to utilize mobile apps to interact and obtain information.
Today's way of connecting and communicating anything is through mobile technology, and benefits are no exception.
A recent SHRM article found that mobile apps help busy HR professionals with recruiting, time, attendance, and analytics. And Prudential found that nearly a quarter of employees prefer to use their mobile device to access their benefits.
Just how prevalent is the need for a benefits mobile app?
A recent study found that a "desire for mobile communications among employees" for benefit information is on the rise (MetLife 2015).
This "mobile movement" finds employees being increasingly interested in a mobile app for managing benefits, benefit enrollment, as well as learning and education.
Effective communication about benefits to employees through a mobile app will help employees both understand and use their benefits appropriately.
Let's face it, people want to connect to their benefits via their mobile phone, if it's not available there, they will miss it, and benefit communication will be largely ineffective.
A comprehensive mobile app is a powerful benefit engagement tool because it is available 24/7, not just during enrollment periods.
This is incredibly important as employers are gravitating towards a year-round, more value-added benefits education and enrollment strategy. Employees need a mobile app that they can access anytime and anywhere.
The simple truth is that with the number of mobile devices now outnumbering desktops and laptops, a mobile app designed specifically for benefit functions is a must.
It is time to get up to speed with mobile technology and become the mobile broker. Seek out a solution and be the leader of this mobile movement by providing your clients with cutting-edge mobile technology.
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