Voluntary benefits are hot, and brokers are getting the message.
In a survey last fall, 32 percent of brokers said they actively sell voluntary benefits, up from 19 percent the previous year. Of course, that leaves a full 68 percent not selling products that can add to their product portfolio, client satisfaction, and bottom line.
Why? Experts point to 10 potential challenges for brokers. More importantly, they also offer practical solutions.
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