Fort Lauderdale, FLA. — As I walked around the halls of the 2016 Benefits Selling Expo, I was struck by a few things. One was the energy running through the building. If you go to enough conferences, you start to recognize the shell-shocked faces of trade show veterans.

But instead, I saw animated conversations, lots of networking and plenty of groups exchanging cards and cell phone numbers. And you know what else I saw? Broker after broker talking on phones – to clients. Now, far be it for me to advocate skipping out on breakout sessions, but you know what? Good for them. It’s one thing to talk a good game and quite another to live it. And these people were living it. At the end of the day, it’s vitally important that we continue to learn and evolve as an industry, which is a lot of what this show is all about. But it was inspiring to see that when it comes down to it, the client is always first.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

More from this author

 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.