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Before PPACA, brokers were primarily sales consultants or partners, and legal and regulatory knowledge was important but secondary. The theme of conversations with clients was “what benefit plan best fits your business?” Post-PPACA, brokers still have a sales role, but they have a more limited “menu” that they can offer, said Roger Abramson in his breakout session, “Wise Counsel: Say This, Not That When Advising Clients on PPACA Compliance.” Legal and regulatory knowledge are now just as important, he noted, and the theme is. “How can you most appropriately comply with PPACA?”

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