A new study has shown that companies spending on marketinginvestment and technology usage emerge the winners when it comes toattracting new customers and selling policies — but not so muchwhen it comes to keeping the customers they already have.

The joint study “The Techsurance Marketing Revolution,” fromVelocify and Insurance Technologies Corporation, found thatinsurance agencies need to react more quickly as customersincreasingly turn to online policy shopping and compare multiplequotes.

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