A decade after co-founding the news site that bears her name, Arianna Huffington is poised to expand her media empire with a startup focused on health and wellness.

Huffington, 65, has held talks with investors about a new media company called Thrive, said people familiar with the matter. It plans to provide lifestyle content contributed by celebrities and bloggers, and provide wellness consulting services to companies, said the people, who asked not to be named because the discussions are private.

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