Telehealth is no longer a fad or a health care add-on. The American Medical Association is about to establish ethical guidelines for telemedicine and telehealth, which means the mainstream now accepts it as part of the health care continuum of care.

As reported by Forbes, the AMA’s ethical governing body will meet over the next few days to discuss, among other matters, an ethical structure that caregivers engaged in telemedicine can follow and feel like they’ve done the right thing.

The AMA has declared that telehealth vendors should, at the very least, adopt the following practices around the service:

• They should inform patients who engage in telehealth that the service has limitations.

• They should explain to patients the process for next steps to take following up a telehealth consult.

• Patients should be encouraged to report any telehealth activities to their primary care provider so that the engagement becomes part of their healthcare record and, of course, so the primary care physician is aware of the event.

The AMA is basically saying it’s time to focus on telehealth services before they become so widespread and diverse that setting standards would prove difficult.