Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Photo: Getty Images

The recent news that LinkedIn was purchased by Microsoft has the majority of the business community talking. But chances are, this will go largely unnoticed by the broker community, since nearly one-third of brokers do not use the platform. In a single-state analysis we conducted with nearly 600 active insurance brokers, we found that a lack of broker LinkedIn profiles isn’t the only shocking metric. Just 33 percent of brokers in the analysis had a Twitter account, while almost 20 percent lacked a company website altogether.  

Follow the Conversation


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.