The market share for actively managed mutual funds and exchange-traded funds didn't have a good year in 2015, and the way ahead this year looks likely to continue the trend — but environmental, social and governance investing is on the rise.

That's according to the "U.S. Products and Strategies 2016: Identifying Opportunities for Active Management" report from Boston-based research firm Cerulli Associates, which found that in 2015 the market share for actively managed funds and exchange-traded funds fell to 69 percent. In 2011, it had accounted for 77 percent.

Passive management strategies grew correspondingly, up from a 23 percent market share in 2011 to make up nearly a third (31 percent) of mutual fund and exchange-traded funds assets in 2015.

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