Today's digitized workforce is spending more time on electronicdevices than ever before—during work hours, at home, and evenduring breaks. Employees' eyes are feeling the impact, and workersare increasingly concerned about vision protection.

The 2016 Transitions Optical “Employee Perceptions of VisionBenefits” survey, conducted by Wakefield Research, polled more than1,000 part-time and full-time employees. Eight in 10 employees saythey want more light protection in their eyewear. Some of thisdemand is likely being driven by the buzz around blue light. Themedia coverage about how the blue light from our digital devicescan impact everything from quality sleep to digital eyestrain hasgained a foothold in the public consciousness.

We're in the early stages of growing consumer demand for bluelight protection, and brokers and employers are well positioned tobe part of the conversation. Benefit administrators and brokers whounderstand the importance of increasing vision benefit enrollment andencouraging more regular visits with an optometrist should viewthis as an opportunity to connect with members through a trendingtopic.