Brand-name drugs have been having a rough patch in terms of public relations. (Photo: iStock)

Brand-name drugs have been having a rough patch in terms of public relations.

Hospitals have restricted interaction between doctors and pharmaceutical sales reps, pharma moguls are being hauled before congressional committees to be chastised for price-gouging, and at least one major medical association has advised its members to prescribe generic drugs whenever possible because patients are more likely to actually buy them and take them as ordered.

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