“I'm not sure what would need to happen, as most exchanges arealready reaching out to brokers to increase participation.
I think it's more about education; CMS and exchanges need tostress the benefits, which may not be fully understood by brokers,and ensure that training is available and the system is easy tonavigate (and, of course, guarantee that they get their commissionsin a timely manner).
Cost: The ability to control health carespending by allowing employers to set a fixed dollar amount tocontribute toward the total premium
Cost: The opportunity to qualify for taxcredits
Employee choice: Brokers/employers can choosefrom several plans to meet a variety needs, supported by clear andstraightforward online plan and price comparisons
Service: The exchanges provide strong serviceand support from enrollment to billing, as well as a dedicated callcenter
Commissions: Same commissions as what would be earned outside ofthe exchange.”
Greta Flam
Director of Health Insurance Exchanges,
The GuardianLife Insurance Company of America
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
