1. Reach out to millennials because they are taking over the world. OK, that may be a bit extreme. However, millennials are now the largest portion of the workforce, and guess what? They’re going to be the decision makers. In fact, with 3.6 million baby boomers expected to retire in 2016, it’s estimated that a quarter of millennial workers will step up to managerial roles.

For this young workforce, technology has always been a way of life. They’ve never really dealt with landlines or the pre-internet days. Naturally, they’re going to expect you to communicate with them in the same way in which they prefer to communicate. Therefore, it’s becoming essential for brokers to be aware of current tech trends in order to reach the millennial audience. For instance, consider using a platform like YouTube to provide tutorials. Or, jump on Snapchat to spread the word about new product offerings.

2. Dress to impress. No, we don’t mean your wardrobe. We’re pretty sure you’re already looking sharp. We’re talking about dressing up your sales presentations. Having a tech-savvy sales presentation and demo that is fully white-labelled by a tech partner is key to staying competitive in today’s tech-obsessed market. Not only will these sleek presentations help you gain new sales, they can also help you maintain your current client base by enabling you to offer them relevant, and frankly impressive solutions.

3. Offer tech savvy solutions. In this new ACA world, it has become far too common to come across clients who are overwhelmed by the entire benefits process and concerned about ACA compliance. To top it all off, they’re also working with outdated technology. Partnering with the right vendor can help you add a robust, tech solution to ease client stress and streamline their processes. In fact, a survey conducted by Maestro Health™ in 2015 found that 53 percent of brokers agree that success is tied to innovation through technology solutions.

By now, you may have noticed an array of tech solutions on the market. Private exchanges now offer an easy, paperless way for employees to enroll for benefits. There are even HR management platforms to ease the management of ACA compliance. However, it is important to make sure that you don’t lose sight of the customer service these vendors have to offer. While technology is a wonderful thing, employers are still in need of actual humans to provide added support for your clients’ needs.

We’re all well aware that ACA has reshaped the industry for brokers. These changes have made things challenging (and kind of exciting). Embrace the ways technology can enhance your marketing, give you the ability to spread your specific messaging and add new, competitive solutions to your sales portfolio.