With the arrival of the Affordable Care Act, some predicted that health insurance brokers serving the industry and small group employers would become obsolete. Despite predictions of demise, licensed agents are arguably more essential than ever.

This is particularly true for the small employer market. In fact, the need for these skilled professionals is actually accelerating. A main driver of this is the critical function brokers play in making emerging marketplaces and platforms such as government-run and private exchanges work in the first place.

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