We’re all being asked to do more than ever by clients and employers. This is especially true for brokers who need to expand their HCM expertise to stay relevant to clients and their own firms amidst a rapidly changing benefits environment.

Benefits and insurance administration expertise are no longer enough to succeed. Brokers today are expected to be clients’ trusted advisors in “all things human capital.” They’re expected to help clients assess their holistic needs around human capital, and define the right combination of technology, process improvements, change management, compliance, data and risk mitigation to deliver the best return on investment and employee experience. For today’s businesses to thrive, it’s all about talent, and those brokers who bring innovative approaches to all aspects of human capital are winning.

One reason for this change: Businesses need and expect HR to be more strategic, especially at a time when they face more tactical administrative and compliance-related tasks than ever before.