“Disruption” may be one of the most overused buzzwords inbusiness today. However, with 10,000 baby boomers turning 65 everysingle day, there may not be a more appropriate way to describe thedemographic changes that life insurance brokers must address.
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“The challenge is that brokers always need to educate the nextgeneration about the benefits of having a life insurance policy,”said Michael Barry, vice president, media relations, for theInsurance Information Institute (III) in New York City.“Opportunities will arise, however, as younger Americans advance intheir careers, start families and realize that their beneficiariesneed the financial protection life insurance provides.”
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