While many know the important reasons for having life insurance, some areunaware of additional benefits that may be included with coverage.Some carriers offer services to help employees take care ofimportant financial matters.

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One often underused service is financial planning assistance,which can help with everything from will preparation and funeralplanning services, to basic financial planning and identity theftassistance. Some carriers also have travel assistance benefits,which can help plan trips, assist with replacing lost passports orcredit cards, and help out if an emergency situation arises awayfrom home.

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Employers should bring up these additional benefits — whichusually come standard with a group carrier's policy — as it canencourage enrollment and help employees ensure their financialmatters are taken care of, should the unexpectedhappen.

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Brokers who are looking to refresh their life insurance salesapproach can also use these underpromoted benefits to differentiatethemselves by helping their clients offer valuable services at noextra cost to their bottom line.

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The following is excerpted with permission from a Life Happensvideo “Amy McNeely: Protection Is Paramount.”

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Amy Brunkow-McNeely: Sam had life insurancethrough his employer, but when I found out we were pregnant, wedecided that wouldn't be enough.

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Juli McNeely, CFP, CLU, LUTCF: We sat down anddid a full financial plan and discovered that they needed someadditional coverage as their family began to grow.

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Juli: Sam was at work and he started to notfeel well. An ambulance was called and he was taken to thehospital.

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Amy: He got to the hospital and they werealready doing resuscitation.

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Juli: Sam passed away that morning from adissected aorta—he was 38 years old.

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Amy: It never really crossed my mind that wehad life insurance and Juli of course came to my rescue, asalways.

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Juli: I was grateful that we were going to haveenough coverage to make Amy and Charlie comfortable financially. Wecertainly couldn't take away the emotional pain, but we could atleast help financially.

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Amy: Life insurance policies have helped uslive without worry or struggle. I can't stress enough how importantit is.

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Juli: He was a strong man, he had a great job,great family. No one would have ever guessed he would be gone.

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Amy: Sam would be happy knowing that his lifeinsurance policy has helped us get through this. Sam will always betaking care of us.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.