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The expectations and preferences of tomorrow’s health care consumers are changing the way our industry approaches nearly every aspect of employee benefits, and we must all adjust our strategies in order to stay relevant and competitive. From benefits education to product offerings and the user experience, next-generation consumers have higher expectations than those before them. Benefits brokers and agents who want to thrive in the ever-changing benefits landscape can look to industry insights and market trends to make the necessary adjustments that can help ensure they effectively reach next-generation consumers. 

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