“Disruption” may be one of the most overused buzzwords in business today. However, with 10,000 baby boomers turning 65 every single day, there may not be a more appropriate way to describe the demographic changes that life insurance brokers must address.

“The challenge is that brokers always need to educate the next generation about the benefits of having a life insurance policy,” said Michael Barry, vice president, media relations, for the Insurance Information Institute (III) in New York City. “Opportunities will arise, however, as younger Americans advance in their careers, start families and realize that their beneficiaries need the financial protection life insurance provides.”

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