Life insurance is often namedby brokers as one of the hardest products to sell, as manyemployees believe it is too expensive and most don’t want to thinkabout what would happen after they pass away.
Next time you approach a life insurance sale orenrollment meeting, consider a new tactic: Promote coveragebenefits that go beyond the monetary payout that loved ones mayreceive from the policy.
Most HR managers and employees know life insurance protects themand their families from financial hardship after they pass away.But they may not realize that life insurance may come withadditional benefits that can help in everyday life, includingfinancial planning and even travel assistance.
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