“Millennials” is a term tossed around seemingly everywhere these days, with articles promising Ouija board-like intel on what makes this seemingly indecipherable generation tick.
But the truth is that all people, even millennials, are individuals—each has his or her own distinctive desires, needs, motivations, and concerns.
It is essential to understand each individual has a unique set of values that define who they are and the particular circumstances that inform the way in which they make a buying decision. This holds true for employee benefit programs: HR and benefits pros must first and foremost acknowledge the individuality and uniqueness of the employee, regardless of their generational label, and then transform their approach to the benefits they provide to better meet that reality.
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