New data on those mysterious millennials continues to rollin; much of it is based on fairly thin research.


But when somebody — as in LinkedIn — gathers data from more than13,000 of them, maybe it’s worth paying attention to theresults.


LinkedIn surveyed many of itsmillennial-age members to find out what they look for in anemployer, and what their level of engagement is likelyto depend upon. What came back was, in some cases, expected(they’re active in social media) and, in others, surprising (theydon’t care much about finding meaning in work).


Let’s take a look at the responses.


When asked if they would follow up on jobs they heard about, 93percent say they would. Just how ready to make a move they would bewasn’t clear. But that kind of interest level indicates thisgeneration is ready to job hop. The survey saysmillennials check out employers and prospective jobs much moreoften through social media than do other generations, and that theyuse LinkedIn more than other generations to do job research.


If they apply for a job, they were asked, what would keep themfrom pursuing it? Here, the breakdown was pretty even:

  • 36 percent say not knowing enough about the company.

  • 30 percent say not getting a response to their application.

  • 30 percent say not understanding the role.

And while they say a company’s values and culture really mattersto them, millennials are more interested in the benefits packagethan other generations. Importance of benefits breaks down assuch:

  • Millennials: 64 percent.

  • Gen X: 54 percent.

  • Boomers: 51 percent.

Does the job have to have a mission, a purpose, a meaningfulimpact on society? Again, the "yes" responses by generation:

  • Millennials: 30 percent.

  • Gen X: 38 percent.

  • Boomers: 48 percent.

In fact, this survey found that millennials are more about thework and the comp than changing the world — a clear shift fromattitudes that prevailed when boomers hit the job market.


Millennials’ three top criteria for a great job are, in order ofimportance: good pay and benefits; opportunities for upwardmobility; and challenging work. So, if it’s millennials you’retrolling for, says LinkedIn, be active on social media, and offerthem challenging jobs that will compensate them well if theysucceed.


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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.