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Paralysis by analysis is the state of many benefits professionals. Unsure how to proceed when it comes to offering benefit administration, HR technology, ACA reporting and more to their clients results in a state of doing nothing. (Photo: iStock)

At my core, I am a salesperson. I can be easily distracted by new technologies, innovative ideas, and data analytics. For many years, I was relegated to getting my innovation fix in places outside my industry. But times, they are a-changing.

At industry events, booths formerly sponsored by carriers have been replaced by tech vendors, new transparency tools, wellness strategies, and tax schemes designed to reduce tax liability and used to fund other products.

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