According to the non-partisan Congressional Budget office, if President-elect Trump, with the help of a Republican-controlled Congress, succeeds in repealing and replacing Obamacare, 22 million fewer Americans may face disruptions in their health insurance plan. However, these changes are likely going take a long time to work through, as the details of Trumpcare are not yet firm. While there will be many consumers who may be negatively impacted, the anticipated regulatory change to Obamacare is a major opportunity for one group: health insurance brokers.

There are several hundred thousand brokers in the U.S. today, and the vast majority of small businesses and consumers rely on them to guide their benefit decisions. In times of regulatory change, particularly when consumers are surrounded by confusion and uncertainty, the role of the broker is valued more than ever before. Brokers will be relied upon to help their clients navigate the evolving healthcare landscape and ease the transition for millions of businesses and consumers. For health insurance brokers, this is a massive opportunity to meet new clients and secure the trust of their customers.

In order to successfully serve the needs of their customers, brokers must invest in innovative technology solutions and digitally-enabled partners to stay competitive and keep up with the increased demand for services in the coming year.