To commemorate the ceremony awarding the 2016 Nobel Prize for Literature to Bob Dylan, let's celebrate with a tribute to the business insights we can garner from his work.
Your first thought may be: "The Times They Are A'Changin," but what does Bob Dylan have to do with business? While Bob Dylan is generally viewed as a rebel, he is also an astute businessman. So let's consider his creative output as products created and marketed by a successful company.
Branding: "Bob Dylan" is a brand name, created by Bobby Zimmerman in the late 1950s. This brand rose to the top of its business in a brief period of time. It was internationally acclaimed before the founder reached age 25. "Like a Rolling Stone," released when Dylan was 24, was rated the No. 1 rock song of all time by the editors of Rolling Stone magazine in 2014.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
