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Let technology help your benefits journey. (Photo: iStock)

It’s a fact that most people do not understand their health insurance benefits. And an uninformed customer is almost always an unhappy one.

In addition to the complexity of the industry, which discourages understanding, poor customer communications magnifies the issue. A one-size-fits-all mailer with pages of content explaining policies and benefits that may not be relevant to each person should no longer be the status quo.

 

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