Companies trying to recruit and retain the best talent might want to take a closer look at voluntary benefits — it's another way to expand offerings to employees without increasing costs to the employer.

According to employer services solution provider DP HealthNow, part of DentalPlans.com, the discounts offered to employees give them the opportunity to have options they otherwise might not have, even though the employer isn't adding to the cost of the overall benefits package. While voluntary benefits come with group rate discounts, it's the employees who pay for the benefits they want, should they choose to join such plans.

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