Cash-back programs have long been popular with credit card,airline and retail companies that have seen great benefit fromoffering these incentives to encourage customers to use theirservices.

Given their success, it’s not surprising that we’re seeing thecash-back approach enter an entirely new market – the complexhealth benefits industry.

As health care costs have steadily increased,employers expect that their employees act like consumers when it comes tohealth care decisions.

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Consumer Driven Health Care
Employer-Paid
Cost-Containment