Cash-back programs have long been popular with credit card, airline and retail companies that have seen great benefit from offering these incentives to encourage customers to use their services.
Given their success, it’s not surprising that we’re seeing the cash-back approach enter an entirely new market – the complex health benefits industry.
As health care costs have steadily increased, employers expect that their employees act like consumers when it comes to health care decisions.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.