Get personal

Employees crave knowledge from trusted sources throughpersonalized and customized communications. Developing the rightstrategy is key to ensuring benefits communication campaignsresonate with employees and boost their overall knowledge of thebenefits provided.

If companies are looking to retain and attract the very besttalent, personalized benefits communications will help them standout from competitors. A successful campaign implementation requiresclear communication built around content that is customized to theemployee and delivered to them at the right time and place.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.