Brokers know that this is crunch time. With the open enrollment period fast approaching, employers – especially those with new initiatives – may require more support from their brokers than ever before.
Whether they're tasked with migrating more employees from PPOs to CDHPs, introducing an array of voluntary benefits or communicating medical and insurance rate changes, brokers should be prepared to tailor their strategies and align services to match their employer clients' desired enrollment outcomes.
While that may sound challenging, it can be as simple as keeping to this three-step process.
1. Implement active employee engagement
Most employers don't need much convincing that active engagement is an ideal approach to benefits communication and enrollment.
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