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Manage expectations

Open enrollment is upon us! That means long days on top of sleepless nights and weekends just to keep up with the fourth quarter rush. Despite the fact that every year we tweak and tighten our procedures to make things go smoother, we’ve found that there’s no avoiding the stress of enrollment. While there are certainly a multitude of moving parts in this process, many of which are completely outside of our control, there’s always one tried and true practice we must keep in mind. That, of course, is managing client expectations.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

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