Millennials who work at independent insuranceagencies are so enthusiastic about their industry, that the vastmajority – 82 percent -- are encouraging their friends and familyto also get into the line of work, according to Vertafore’s“Millennials in Insurance” survey.

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“Millennials are saying that insurance is a great industry – notnecessarily the story that many folks are telling, that insuranceis stodgy and not an opportunity,” says Ben Deda, Vertafore’s vicepresident of marketing. “But those who have leaped into it aresaying that it’s a great place to build a career.”

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The Denver-based firm surveyed 3,500 professionals working atindependent insurance agencies, including 1,556 millennials,defined by the survey as those between 19 and 35 years of age. Mostof the responses came from customer service or account managers,producers or sales personnel, underwriters, and agency owners, buta few responses came from support staff, including those working inhuman resources, marketing and information technology.

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A majority (67 percent) of millennials responding to the surveyhave been in the industry for three years or longer, and plan tostay in the industry for as long as possible. They cite manybenefits to a career in insurance, with career growth opportunities(63 percent), rate of compensation (55 percent), and work-life balance (50 percent) topping thelist.

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“Millennials in the industry know there’s going to be a largeexiting, as more people reach retirement age and step out – anopportunity that may not be happening in other industries,” Dedasays. “An independent insurance agency is also a place they canmake a healthy wage. Other industries may have jobs available, butnot at the salary level that millennials can make at anagency.”

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Moreover, agency professionals working with customers can setmore flexible schedules, which adds to work-life balance, he says.The most popular roles for millennials responding to the survey areaccount management or customer services (39 percent), with produceror sales roles following (23 percent). Millennials are also 2.5times more likely to be an underwriter or adjuster when compared tobaby boomers.

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When asked about how they view external threats to the insuranceindustry, only 13 percent of millennials are concernedthat InsurTech startups such as Trov, Metromile,and Lemonade, will impact their business.

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“A big reason why they say this is that a lot of InsuredTech hasbeen focused on personal lines and that distribution chain,” Dedasays. “But within commercial lines, including employee benefits,there’s so much going on, that there’s not anything really outthere that’s going to completely disrupt the commercialdistribution model.”

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The survey also asked respondents about their agency’s use ofsocial media and communications technologies to support and retaincustomer relationships. Video messaging was used by agents 75percent more often in 2017 than in 2016, while Instagram (+50percent), instant messaging/chatting (+41 percent), and texting(+14 percent) have also grown in usage since last year.

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Overall, the majority of millennials (59 percent) are satisfiedwith their company’s use of technology and believe that technologyis increasing efficiency by arming them with the tools they need tocompete and succeed (78 percent).

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