Open enrollment season (or one of them, anyway) is in full swing, and don't I know it. As a channel manager for broker partnerships at Jellyvision, I work with brokers and brokerage organizations representing clients across a range of industries and company sizes. I see what the big guys are dealing with, and I know what's on the small shops' plates.

It's my job to keep a finger on the pulse of the broker space, and my role provides a unique insight into the benefits communication needs and challenges of brokers nationwide.

A lot of brokers are facing the same challenges. Their business needs form patterns and trends that I think are helpful to note. Since many of you are preparing for 2018, I hope you can use this information to your clients' benefit. I'll walk you through what I'm hearing from brokers in terms of needs, and provide a few product-agnostic tips and insights you can use.