Technology, workplace flexibility and increasedawareness of generational differences continued to beimportant issues for HR professionals and brokers in 2017. Therapid pace of change in technological tools, mixed withdramatically different work styles among the various age groups intoday's workforce, present ongoing challenges for those involvedwith managing employee benefits.

In addition, the customization of benefits continues to offergreater options to both employers and employees. With manyAmericans now enrolled in some form of health savings account (HSA)arrangement, the use of voluntary benefits, which can help protectagainst unexpected costs, has been a growing trend, as well.

Making HR millennial-friendly

Generational differences have been a hot topic for HRdepartments, as well as brokers who are educating companies andtheir workers on benefits, for several years.

“The largest single trend is the general difference betweenworkers,” says David Reid, founder and CEO of EaseCentral, an HRsoftware company based in San Francisco. “Especially between babyboomers and millennials—they're completely different animals.”

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