Employers are now finding better ways to match gig workers tothe tasks at hand, according to Ardent Partners' report, “The2017-2018 State of Contingent Workforce Management: TheConvergence of Talent, Technology, and the Future of Work,”sponsored by Shiftgig.

The report covers many facets of successfully deploying gig workers, includinghow to best find the gig worker that has the requisite skills needed for a particularproject. More than half (56 percent) of organizations are nowleveraging labor automation and online talent platforms “as akeystone act” when addressing the talent requirements of a newbusiness project.

“Online and talent platforms, which serve as real-time networksin which flexible/non-employee workers and businesses can connect,have quickly become a primary means of addressing talent-basedneeds,” writes Christopher Dwyer, Ardent Partners' vice presidentof research. “Most of these platforms specialize in specific areasor verticals — such as field service, industrial, and blue-collarwork, and many utilize unique algorithms to help enterprisesdetermine the best alignment between a project and potentialfreelancer or non-employee worker.”

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.