One of the biggest undertakings in HR is recruitment. This year, the human resourceindustry has done a lot of soul searching on how to match jobs tothe right employees.

Unsurprisingly, 2018 will see even more emphasis placed on this,especially as the market continues to shift, with demand outpacingsupply. To combat this, HR professionals must embracetechnology-driven trends, both to create positive experiences forcandidates and to manage workflow. Many of these tech tools arealready available and will simply grow in use and popularity; thesmart thing is to invest time and resources now to get ahead of thegame in the year ahead.

Shaping positive experience: make communication easy

Regardless of the size of your company, your ability tosuccessfully attract and recruit top talent depends on the abilityto manage the hiring process, and conversely, the candidateexperience through the hiring process. It’s about how the candidateis treated, and how they perceive they’re being treated throughoutthe hiring cycle.

Creating that good feeling is increasingly important as itshifts from a buyer’s market to a seller’s market in numerousindustries. Most companies have been using recruiting methods andtools intended to sift through the masses of applicants and revealqualified candidates. Now, prospective employees are gettingmultiple offers and are in the market for a shorter period oftime.

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