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Selling prescription drugs is far more complex than anything else Amazon has attempted, thanks to a fragmented health care reimbursement system and layers of middlemen between pharmacists and their customers. (Photo: Shutterstock)

For months now, pharmacy and health benefits companies have fretted that they’re the next targets of Jeff Bezos’s disruption steamroller. In September Amazon.com Inc. acquired Whole Foods Market, a grocery chain that could theoretically add drug counters to stores; a month later came word that the e-commerce giant had secured pharmacy licenses in more than a dozen states. Analysts issued dire warnings; shares see-sawed.

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