Walking the aisles of a CVS drugstore, there are piled papertowels, stacked cereal boxes, and neat lines of nail polish. In theback, there’s the pharmacy.

For years, that approach has remained essentially unchangeddespite a creeping reality: Every time a customer hits “Add toCart” on Amazon.com, the pharmacy chain’s thousands ofsquare feet of retail floor space get a little less valuable.Meanwhile, the money Americans spend on health services keeps growing.

That’s why the back of the store is front and center as CVSHealth Corp. gets ready to combine with healthinsurer Aetna Inc.

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