Walking the aisles of a CVS drugstore, there are piled papertowels, stacked cereal boxes, and neat lines of nail polish. In theback, there’s the pharmacy.

For years, that approach has remained essentially unchangeddespite a creeping reality: Every time a customer hits “Add toCart” on Amazon.com, the pharmacy chain’s thousands ofsquare feet of retail floor space get a little less valuable.Meanwhile, the money Americans spend on health services keeps growing.

That’s why the back of the store is front and center as CVSHealth Corp. gets ready to combine with healthinsurer Aetna Inc.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.