Scott Gottlieb seems like the pharmaceutical industry's idea of a dream FDACommissioner, with pharma ties and an ideological bent towardderegulation.

But he has also been the only member of the Trump administrationto follow through on the president's fiery rhetoric about rising drug prices. Pharma claims to like thefree market. But in the year ahead, Gottlieb is set to prove howthe free market can cut both ways for drugmakers.

Gottlieb is a physician who became the FDA's DeputyCommissioner for Medical and Scientific Affairs in 2005. Afterleaving the agency in 2007, he served on pharma boards, worked inventure capital and was a resident fellow at the AmericanEnterprise Institute, a conservative think tank.

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