Based largely off the data collected about its users, tech companies can “micro-target” segments of the population through what you post, to what you read, to who you interact with on your devices, etc. (Image: Shutterstock)

Fifty years ago, the Age Discrimination in Employment Act (ADEA) was enacted to prohibit and eradicate systemic age discrimination that aging workers faced in the workplace. Congress determined that older workers faced discrimination in hiring, and that the arbitrary setting of age limits led to higher unemployment rates for older workers, see 29 U.S.C. Section 621.

In an effort to thwart such discrimination, Congress prohibited employers and employment agencies from discriminating based on age in employment, advertising, recruiting, hiring and other employment opportunities, and also made it unlawful to send or publish employment ads that discriminate or indicate a preference or limitation based on age.

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