It was expected to be a perfunctory statehouse meeting — threelobbyists and a legislator discussing a proposal to educateLouisiana doctors about the price of drugs they prescribe.
The bill seemed like a no-brainer in a country where evendecades-old medicines can cost thousands andconsumers are urged to make smart choices in buying health care. The legislation simplyrequired pharmaceutical sales reps promoting medicinesat doctors’ offices to also reveal a price.
No one expected the industry scrum that materialized.
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