X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Last fall, the Nobel Prize in Economics was awarded to professor Richard Thaler for his work in the field of behavioral economics. His most accessible writings on this subject are “Nudge” and “Misbehaving.” Because the voluntary-enrollment process involves helping people make good decisions in a short period of time, all of us involved in enrollment are becoming behavioral economists. In honor of Thaler, the next few columns will focus on bringing behavioral science into enrollment.

Let’s consider how we can shape or—to use Thaler’s term—nudge prospects into voluntary participation. We’ll consider six principles to help people make good decisions.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.