Instant Insights / Cutting Health Care Costs with Reference-Based Pricing

Learn all about reference-based pricing and why you might want to implement it.


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More and more businesses are adopting RBP as they realize it is a viable, sustainable option in today’s volatile health care market. (Photo: Shutterstock)

Employers who shoulder the majority of health plan costs for their employees are no strangers to the rising cost of health care. As premiums increase year after year, some businesses have found the only way to help ease the burden is to move more of the cost to employees in the form of high-deductible health plans (HDHP).


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