The idea of product relevance to an employer’s benefit strategy is important. Nearly all voluntary benefits that achieve genuine market acceptance are aimed at supporting an employee’s physical or financial well-being, while products that fall outside of these goals seem to have challenges. For example, introducing a voluntary program for golf lessons likely would not fit the overall benefit strategy for most employers. As much as some employees might like such a perk, there simply is not enough relevance to justify it. Successful voluntary benefits are those employees want/need and that help ensure their family’s personal and financial health.
Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.
Your access to unlimited BenefitsPRO.com content isn’t changing. Once you are an ALM digital member, you’ll receive:
Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com