Itis the job of the fiduciary to stand between the temptation ofbehavioral economics and the harsh dispassion of classicaleconomics. (Photo: Shutterstock)
In the battle between behavioral economics and classical economics,this one fundamental truth always wins: If it's not there, youcan't buy it. And if there's only a few left, it'll cost youmore.
But when the shelf is full, you can't give them away. It's mostapparent with things that lack intrinsic value (like beany babiesand baseball cards), but it's sitting right there on your grocerystore shelf, too.
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