Advisors in a business meeting It’s not the money that’s necessarily attracting millennials or younger people to the financial services industry. (Photo: Shutterstock)

Changing attitudes about both the work and the public’s perception of it are causing shifts in how the next generation of financial advisors views the profession and the structure of their careers—with matters other than compensation and the latest technology taking a back seat to the importance of having a worthwhile purpose in entering the profession.

In a joint survey from Texas Tech University and Advisor Group, responses from students enrolled in Texas Tech’s Personal Financial Planning and Economics divisions indicate that 40 percent of prospective financial advisors are concerned about overall negative perceptions of the financial industry.

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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