if you'rethinking that marketing is simply a waste-of-time activity, you'remissing out on sales opportunities. Guaranteed. (Photo:Shutterstock)
As much as we'd like it to, consistent success in sales doesn't just magically happen.As sales organizations, insurance agencies need to take a veryintentional approach to distributing time,resources and financial investments across both prospecting andmarketing activities to find that sweet spot for sales success.
And if you're thinking that marketing is simply a waste-of-timeactivity, you're missing out on sales opportunities. Guaranteed.
Prospecting and marketing go hand-in-hand
Prospecting and marketing should be intentional activities thatproducers and the agency engage in on a daily basis. The purpose isto stir up interest among potential clients, and once the interestis out there, those potential clients want to scratch that itch andlearn more about you. They're either looking to reinforce apreconceived belief so they can quickly check you off the list asirrelevant or reinforce the seed of a belief that they should learnmore about you.
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