Overlapping circles if you'rethinking that marketing is simply a waste-of-time activity, you'remissing out on sales opportunities. Guaranteed. (Photo:Shutterstock)

As much as we'd like it to, consistent success in sales doesn't just magically happen.As sales organizations, insurance agencies need to take a veryintentional approach to distributing time,resources and financial investments across both prospecting andmarketing activities to find that sweet spot for sales success.

And if you're thinking that marketing is simply a waste-of-timeactivity, you're missing out on sales opportunities. Guaranteed.

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