Overlapping circles if you'rethinking that marketing is simply a waste-of-time activity, you'remissing out on sales opportunities. Guaranteed. (Photo:Shutterstock)

As much as we'd like it to, consistent success in sales doesn't just magically happen.As sales organizations, insurance agencies need to take a veryintentional approach to distributing time,resources and financial investments across both prospecting andmarketing activities to find that sweet spot for sales success.

And if you're thinking that marketing is simply a waste-of-timeactivity, you're missing out on sales opportunities. Guaranteed.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.