Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.
By Wendy Keneipp|April 14, 2018 at 09:51 AM
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As much as we’d like it to, consistent success in sales doesn’t just magically happen. As sales organizations, insurance agencies need to take a very intentional approach to distributing time, resources and financial investments across both prospecting and marketing activities to find that sweet spot for sales success.
And if you’re thinking that marketing is simply a waste-of-time activity, you’re missing out on sales opportunities. Guaranteed.
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