Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.
While selling to one of the many active buyers of independent insurance agencies may be a great financial move for owners, many of these transactions are wrought with unanticipated issues for both parties.
DebugScreen: mobile
{
"author": {
"name": "Wendy Keneipp",
"webUrl": "/author/profile/wendy-keneipp/",
"description": "",
"imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
"estimate": 5,
"social": [],
"articles": [
{
"uri": "/2024/03/19/benefitspro-expo-preview-build-business-momentum-with-sustainable-growth-strategies/",
"title": "BenefitsPRO Expo Preview: Build business momentum with sustainable growth strategies",
"byline": "Wendy Keneipp and Kevin Trokey",
"kicker": "Best Practices",
"prettyDate": "March 19, 2024",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/09/05_Diverse-business-people.jpg-image620x372.jpg",
"width": "620",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/wendy-keneipp/",
"name": "Wendy Keneipp"
},
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Growth is an ongoing process of learning, adapting, and overcoming challenges.",
"body": null
},
{
"uri": "/2022/03/14/benefitspro-expo-preview-it-takes-prospecting-and-marketing-to-fill-the-pipeline/",
"title": "BenefitsPRO Expo preview: It takes prospecting and marketing to fill the pipeline",
"byline": "Wendy Keneipp",
"kicker": "Event",
"prettyDate": "March 14, 2022",
"timeToRead": "5 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/12/Pipeline.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/wendy-keneipp/",
"name": "Wendy Keneipp"
}
],
"kickerNode": [
{
"uri": "/event/",
"sectionName": "Event"
}
],
"summary": "While many agencies have been built around rugged individualism, it's hard to be a lone wolf and find that same success today.",
"body": null
},
{
"uri": "/2019/03/25/expo-preview-lessons-of-success-and-failure-in-creative-plan-design/",
"title": "Expo preview: Lessons of success and failure in creative plan design",
"byline": "Wendy Keneipp",
"kicker": "Event",
"prettyDate": "March 25, 2019",
"timeToRead": "5 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2019/03/CreativeStrategyPlanDesign.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/wendy-keneipp/",
"name": "Wendy Keneipp"
}
],
"kickerNode": [
{
"uri": "/event/",
"sectionName": "Event"
}
],
"summary": "At this year's expo, a group of savvy and honest advisors will share stories about what's worked what hasn't as they implemented new solutions.",
"body": null
},
{
"uri": "/2018/04/14/the-sweet-spot-for-sales-success/",
"title": "The sweet spot for sales success",
"byline": "Wendy Keneipp",
"kicker": "Best Practices",
"prettyDate": "April 14, 2018",
"timeToRead": "5 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/Sweetspot.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/wendy-keneipp/",
"name": "Wendy Keneipp"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.",
"body": null
},
{
"uri": "/2017/08/07/5-things-most-brokers-dont-know-about-agency-acqui/",
"title": "5 things most brokers don't know about agency acquisitions",
"byline": " Kevin Trokey, Wendy Keneipp ",
"kicker": "",
"prettyDate": "August 07, 2017",
"timeToRead": "2 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey-wendy-keneipp/",
"name": "Kevin Trokey, Wendy Keneipp"
}
],
"kickerNode": [],
"summary": "While selling to one of the many active buyers of independent insurance agencies may be a great financial move for owners, many of these transactions are wrought with unanticipated issues for both parties.",
"body": null
}
]
}
}